Breitling Vice-president Jean-paul Girardin On The Brand’s Strategy: From Bentley To Breitling Replica
The breitling watch industry at the moment is at a crossroads. We are in many ways back to having a more useful function on our wrist than just the time. This is not new for us – the chronograph is still very useful for timing such things as how long you’re driving, flying or running.
We don’t want to compete with smart men’s breitling for bentley automatic replica watches or offer features for sports timing; we want to use connectivity to do better what we already do, the Breitling chronograph remaining the master.
Our target is to harness connectivity to improve functionality and link with a phone to add functions that are otherwise difficult to integrate.
Our investment in electronics is in terms of added value, adding to something with a real dial and hands, something that won’t be obsolete the year after next. Rather than worry about new chips, we’d look at longer power reserves.
We offer an instrument, but also a luxury breitling bentley replica midnight carbon watch that has to be aesthetically pleasing and have emotion. Nothing has changed for us in that regard since the early chronographs or 1952 Navitimer with slide rule bezel.
This is a description Jean-Paul likes to expand on, telling me “the factory itself is an instrument for professionals”. He has some back-up for such a claim. The air within is changed six times an hour, overpressurised and pulsed through every 10 minutes so any dust – heaven forbid – is forced out. Breitling was the first breitling bentley gmt watch concern to embrace the technology, which came from the medical field, Jean-Paul commenting: “We learned that fresh mountain air with open windows is not that good for watchmaking.” It’s a hint of the complexity of operations taking place within.
In creating a modern Breitling – bearing in mind the company invented the wrist chronograph with separate pusher in 1915, refined it in 1934 and introduced a self-winding one in 1969 – the movement alone requires something like 2000 technical documents. The build then ranges across processes from metal stamping to chemical laboratory analysis of anything from levers to lubricants, even case materials. Finally, the assembly of a unitime chronograph white dial stainless steel replica breitling bentley watch such as Breitling’s advanced Chronoworks, announced at Basel this year, is itself a 70- to 100-hour task for skilled hands.